by Zhang Honglei

Translated by Pang Baokun; edited by Zhen Yanhua

Time: 2017-07-12 16:02:31 Click: 932

At 2 pm of July 11, Ms. Liu Caihua—member of National Women Federation Standing Committee, the national grain sales, the country’s top ten peasant female champion, the national top ten agricultural machinery female, the national “38” red-banner pacesetter, president of Heilongjiang Provincial Association of Women Brokers—has came to the school of art of our university. Dean Lin Xuewei, party branch secretary Wang Peng, innovative entrepreneurial team guidance teacher Zhang Honglei, Dai Zibo participated in the project matchmaking meeting.

First, president Liu said that the Heilongjiang Provincial Association of Women Brokers is a social organization registered in the Department of Civil Affairs of Heilongjiang province. It closely around the provincial party committee and the Government’s overall work, combined with the trend of agricultural development in our province, and actively utilize the high-quality resources of colleges and universities to form docking, and jointly lead the villages of our province to get rich.

Then, Dean Lin Xuewei introduced the features of the school of art, analyzed the traits of longjiang green agricultural products and discussed the establishment of scientific marketing system. He proposed three suggestions. Firstly, we should integrated the resource of brokers in existing associations, establish a unified brand and improve the credibility of products. Secondly, we should use the Internet, through the construction of online micro-credit platform to do online promotion. Thirdly, we could establish long-term cooperation mechanism, senior students can do the product promotion and design services under the guidance of professional teachers.

Secretary Wang Peng said that if we want to improve the sale of agricultural products, we should first strict on the quality of the product and launch star green products, then establish a professional design and marketing team, through a variety of online and offline platforms to increase the intensity of goods.

Finally, President Liu Caihua has fully affirmed the professional competence of our faculty and students, and expressed her appreciation for the strong support of the college leadership. She is confident for the forthcoming cooperation. She invited the design team to visit the production base, to further understand the characteristics of the product, and commissioned the innovation and entrepreneurship team to establish a public Wechat platform and design the star product packaging for the association. In September of this year, the team will participate in the national Agricultural fairs held in Nanjing with members of the association.

The docking will be the important opportunity for our academy to enhance the practical ability of students and consolidate innovative and entrepreneurship work. It’s a bold attempt for the school-enterprise cooperation. Under the leadership of the school and the support of various departments, in the joint efforts teachers and students, I believe that the “double create” work will achieve new results.